Visual identity - Creative Direction - Design - Guidelines - Production

V Festival 2015

More Techno Less Telco

As the lead sponsor of V Festival, Virgin Media took charge of the entire visual identity from the main stage and festival branding to exclusive VIP environments. I was part of the creative team shaping this world, crafting a bold, distinctive design language that brought the brand to life across every touchpoint.

For the main festival identity and Virgin Media’s customer area, we drew inspiration from the energy of Notting Hill Carnival and the style of 90s hip hop. Using the Virgin Media infinity mark as a core design element, we developed vibrant illustrations, bold backgrounds, and music-inspired tonal quotes to capture the spirit of celebration.

For the Louder Lounge VIP experience, we pushed creativity even further with a playful circus-inspired theme. Mixing colourful patterns, expressive typography, and distressed textures, we created a nostalgic yet energetic aesthetic. This was brought to life through immersive experiential moments including big tops, themed pubs, strongman games, coconut shies, and secret bars that transformed the space into a truly unforgettable brand experience.