Event Identity - Brand development - Creative Direction

EE Lean Live Event Identity

EE x shoreditch.

EE Learn Live is an experiential event designed to inspire and empower 11–14 year-olds helping them connect their passions in areas like sport, music, and gaming to future careers. Featuring celebrity speakers, influencers, and hands-on workshops, it’s a festival-style experience built to make learning exciting, relevant, and memorable.

For this year’s event, held in the heart of Shoreditch, I was briefed to evolve the EE brand and design a fresh visual identity that would feel right at home in one of London’s most creative neighborhoods. The goal to connect with a young audience through a vibrant, culturally relevant look and feel that still stayed true to the EE brand.

Inspired by Shoreditch’s rich street art scene, I reimagined core elements of the EE identity transforming some of the brands cores assets using bold color palettes, layered textures, and custom patterns. I also pushed the boundaries of our photography and illustration styles, introducing a more youthful, urban aesthetic that brought energy and authenticity to every touchpoint.

The result was a playful, immersive brand expression that blended EE’s purpose with the creative spirit of the streets—making the event not only educational, but unforgettable.